Instructors: Abhijeet Guha12 sections 50 lectures 1h 38mVideo: MP4 1280×720 44 KHz | EnglishUpdated 2/2022 | Measurement: 690 MB
Patrons Persona, Model Positioning, Content material Advertising and marketing Calendar, Content material Promotion
Perceive the ideas of content material advertising to strengthen your roots.
Accustomed to your complete content material advertising course of ranging from content material creation to promotion
Improve model visibility and drive engagement by deliberate advertising
Varied varieties of ideas comparable to Purchaser Persona, Goal Viewers, Model Positioning and so forth.
Create Content material Advertising and marketing Calendar to plan your advertising actions accordingly
Evolve as a content material marketer and unlock quite a few profession alternatives
Primary English knowledge3G, 4G or WiFi with Cellular or PC ConnectivityNo prior data of Content material Advertising and marketing required
Welcome to the Course on Mastering Content material Advertising and marketing, which is a life-chag course for content material and advertising professionals. By this content material advertising course, you’ll study to make use of related content material to draw, purchase, and interact your viewers.
Have you learnt 93% of B2B entrepreneurs use content material advertising This knowledge is sufficient to clarify to you the rising job alternative on this discipline.
I’ve spent 12 years within the digital advertising sphere working for Cyber Safety, IT Software program, Cloud Communication, and the eCommerce business.
This content material advertising course is right for content material writing professionals, digital advertising managers, website positioning executives and even model managers.;
On this course, I’ve lined the next subjects
Completely different Kinds of Content material Codecs
There are numerous content material codecs comparable to Articles, Blogs, Movies and Press releases, and so forth. I’ve defined these content material sorts in a lot element. Understanding the content material codecs will act as a basis for this content material advertising course.
AIDA Mannequin
The AIDA is among the most vital ideas in Digital Advertising and marketing. The Acronym AIDA stands for Consideration, Curiosity, Want, and Motion. You’ll study all these levels incomplete particulars.
Content material Platforms
There are numerous content material platforms comparable to YouTube, Web site, Apple Podcast, and so forth. This content material advertising course will clarify to you about these platforms with the intention to add your content material in the proper medium.
Model Positioning
Model Positioning is about proudly owning a novel place within the thoughts of the goal patrons. On this course, I’ve defined the various kinds of Model Positioning strats. I’ve additionally offered attention-grabbing examples of name positioning.
Story Telling
I’ll train you, how one can be a storyteller and create compelling model messages, which drive most engagement.
Content material Promotion
Study to advertise content material, which you have got created or your content material author has created. I’ve lined all varieties of content material promotion strategies that may show you how to increase your model.
Content material Advertising and marketing Calendar
Study to create your content material advertising calendar and plan your actions accordingly. I provides you with examples of some content material advertising calendars you can observe.
Other than these ideas, there are numerous different ideas like Purchaser Persona, Goal Viewers, and so forth.
Who this course is for:Content material WritersContent MarketersSocial Media ManagersSEO ProfessionalsBrand ManagersDigital Advertising and marketing ManagersFreshers who needs to study Content material Advertising and marketing
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Mastering Content Marketing – Fundamental & Advanced Strategy